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When most marketers think about pay-per-click (PPC) ads, they think of Google first. In turn, marketers are likely to mention Google Adwords, the largest and one of the oldest advertising platforms on the Internet.
Recently a client asked me to help him define exactly how many keywords should be placed in a page. He is an experienced copywriter and marketer, but the idea of writing for both human and machine (search engines) was just not something he was very comfortable doing without further direction.
The rapid change of technology that enforces innovation from every quarter of this industry is overwhelming. We dogpaddle to keep afloat in the waves of our own marketing niche of the Internet oceans. Those of us who “swim” in this space know that we constantly need to follow new techniques to keep from sinking. But […]
After a heated discussion over the use of analytics, it struck me that the metrics are the least of our worries. Weighing the value of the various metrics and aligning them to KPIs is more important than the metrics themselves. The data must have meaning and a purpose of action. Time on page and bounce […]
As an online marketer, it would be an expensive mistake to dismiss the growing source of revenue derived from digital programs across multiple mobile channels. One such channel of mobile engagement is the use of mobile coupons (m-coupons).
Why should you start thinking toward HTML5 now? This short presentation may show you. Upgrade Me[slideshare id=10255866&w=425&h=355&sc=no] View more presentations from istudor