Recently a client asked me to help him define exactly how many keywords should be placed in a page. He is an experienced copywriter and marketer, but the idea of writing for both human and machine (search engines) was just not something he was very comfortable doing without further direction.
The rapid change of technology that enforces innovation from every quarter of this industry is overwhelming. We dogpaddle to keep afloat in the waves of our own marketing niche of the Internet oceans. Those of us who “swim” in this space know that we constantly need to follow new techniques to keep from sinking. But what about the casual user, and how do they interact within this ever shifting and expanding space? It is amazing how the general populace casually surfs these upsurges almost expertly. They are barely aware of, if at all, the churning digital seas around them. Read more