An in-depth look at your site’s existing main and secondary keywords.
A check into your website’s coding, and if it’s doing it’s best to be standards-compliant – a positive indicator to search engines.
Optimize Page Titles
Analysis of your use of page titles and recommendations on how they could better play a role for both user experience and search engine friendliness.
A check into whether or not your meta descriptions are doing their best to inspire the searchers to click your result on the search engine itself.
Correct Use of Headers
Making sure your headers reflect user intent and keyword is a big one. We check it here.
Sitemaps give search engines a nice top-down view of your website structure. We will take a look at your situation and make recommendations.
Crawl errors can mean people are getting frustrated on your site, which can negatively affect your search engine ranks. We check it here.
If you have duplicate content issues, it can definitely hurt you. Let us take a look and give you our thoughts.
Page load speed
A slow-loading page tells search engines they should think twice about recommending you to their visitors. Here we’ll tell you how you’re doing and tell you how to improve things.
If your site isn’t mobile-ready, it can hurt your rank. Let us check it out for you.
Here we’ll look at the structure of your site’s various web addresses and let you know how they could be improved.
A look at your analytics will tell us a lot. We’ll report those findings back to you along with our expert recommendations.
Internal linking sends many messages to search engines, including which pages are most important and which pages are most important in the current context. Let us take a look at these for you.
A favicon is the little icon that appears next to a web address. Although it’s used primarily for branding, it’s a factor that search engines take into account when looking at the big picture.
Content Creation Strategy
Here we take a look at your current content creation strategy.
Current Content Marketing Strategy
Here we take a look at your current social content promotion strategy including channels like Facebook, Twitter, Instagram, YouTube, and more!
An look at your “snippet” strategy, which is a great way to get the most from each piece of content you create.
A look at your current strategy and what opportunities exist to connect with influential sites who can help promote your content.
A look at your strategy for getting people who post content like yours to share yours as well.
A look for opportunities that exist in websites that specialize in promoting content from smaller communities to larger communities.
People go to discovery sites to find new content. This is a look to see how you can best take advantage of it.
A look for promotional opportunities with sites that specialize in distributing content to other sites.
Social media ads
A look at your social content promotion strategy.
Content pillars (aka “big rocks”) allow you to create a large amount of supplemental content from one comprehensive piece of content. This is a look into your content pillar strategy and some ideas about how you can use them in the future.
Bad uses of grammar and spelling can send a negative signal to search engines. It may sound basic, but it definitely happens often. We take a look at yours here.
Is your content written correctly for your target audience’s reading level?
A look at your video content strategy and recommendations for what you might want to think about doing.
Thoughts on the overall design of your website from both desktop and mobile and how they could be improved for better bounce rates and time on page.
An in-depth look at your site’s navigation for both SEO and User Experience.
Giving insight on ways you can have real people test your site and give their feedback.
Insight on how to conduct surveys to get great insight on your website.
Customer journey mapping
A look at the various paths your visitors can take get to your website goal, and suggestions on improvement.
A look for UX issues on mobile.
A look into your goal tracking strategy, which is basically a way to get more info about the people who do the things you want them to on your website.
A look at your facebook strategy and suggestions on how to improve it.
An analysis of how you’re utilizing Twitter’s “cocktail party” atmosphere.
Some people say the Google+ social network is dead, but we can’t forget who created this network.
How are you utilizing LinkedIn for your business? Let us give you our thoughts.
Pinterest can be a wonderful source of social signals. We’ll give you a strategy for it.
Instagram is the top social network for the younger generation. Are you taking advantage?
Are you sleeping on Snapchat? We’ll take a look.
Dead link replacement
Here we identify opportunities to get some backlinks from people who are linking to broken links.
Directories allow you to add your business to their listings. A look at your directory strategy, and opportunities for improvement.
Some recommendations on building relationships with the right people… who will hopefully eventually link to you.
Citations are like directories but on a more local level. Think Yelp & Foursquare.
A look at your inbound links, their quality and what that means.
There are websites out there that only exist to steal other people’s content. Having an RSS feed set up in the right way ensures you’ll get max benefit.
Sometimes people create a page on their website that’s only to link to other relevant sites. This is a look at some potential opportunities.
An easy way to get lower-quality links.
A look at your existing strategy and info on how to approach friends, family, and professional network for links.
Link snippets (copy & paste)
A page on your site with easy code snippets for people to put on their site. A little dated but can work in some industries.
A look into some of your top competitors link building strategies, and ideas about how to beat them at their own game.
Sometimes just linking to someone and letting them know that you did can earn you a backlink.
Guest blogging is writing a blog post… for another website. A look at opportunities.
Having useful or entertaining video content on your site has many benefits – SEO being a big one.